Alright Guys … In our department, on my work, we have recently implemented Yammer! As a micro blogging tool. We have had this ongoing since May 2010 and in that year we have had so much internal success using Yammer that we have decided to use a bottom up approach and spread all the great opportunities web 2.0 features potentially have if used correctly in the business.
Do not get me wrong… it is not the tool that makes this fantastic it is the way we use the tool as an enabler to strengthen the dialouge with our colleagues and customers.
Internally, we have an informal recipe on how we must write on Yammer and how and why we Yam. To get to this point we have had many iterations and many (great) discussions which have lead us to a more mature Yam level today. Actually we have had so much internal success that we have installed the Yammer application on our SharePoint Intranet platform. When this goes into production we will use Yammer implemented on our SharePoint Intranet platform as one of the primary communication channels towards our global customer base.
Furthermore, we want to push the idea of having a social media to support the daily work in the entire organization. We would like to show everybody that a social platform can be used as a knowledge sharing platform, a hub for creating new ideas, a place where new relations can be created and innovative thoughts written etc. etc. But most importantly we will show our colleagues that this is NOT about implementing a new “Facebook” or something fancy. It is about being better at what you do on your work by being able to take better decisions based on qualified input. The social application is simply an enabler.
(Actually I can write a post on our experiences using Yammer. I will do so one day if anybody is interested?! We have gained experiences on the business, organization and IT level that have great value.)
So why this post? Yes … In my team we have decided that everybody must blog about a subject that has relevance to our team and the team’s agenda. Everybody in our team must choose an area of subject matter expert. For now my SME will be about blogging. The idea is to come with dos and don’ts on how to blog and ensure that my colleagues (and myself) are able to write blogs with high quality content. We of cause have an obligation to be good bloggers when we are first movers on this area in our organization.
For now, I do not know anything about writing blogs but hopefully, as this blogs evolves, I will be able to share with you all the dos and don’ts and (hopefully) see a positive progression in my writing style.
My first blog post about blogging will have the title “Is Blogging Dead?” I need to investigate where in the blogging life cycle state we are.
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